Someday, you may find yourself following virtually unknown artists that specialize in obscure, modern takes on ancient African or Asian musical styles that echoes some of the earliest forms of music humans have ever produced. Paired with some of Spotify’s moves toward being more social and focused on more user-generated content, we could see some interesting new and very old music getting a global audience for the very first time. However, many of those nations across Asia, Africa and the Caribbean have deep cultural ties to their own music, if less well-known to global audiences. This year’s expansion includes many “deep cut” nations that aren’t as well-known as consumer markets for popular music. However one nation that will still have to do without Spotify is China, home of the world’s largest consumer market. The additional 85 new countries will bring Spotify’s count to just over 170. This year will see Spotify envelop an accumulated market-population of over 1-billion humans. Spotify’s going even more global in 2021 with its broadest international expansion yet. It’s a lofty goal, and you can bet that every new feature introduced during Stream On is laser-focused on achieving it, including Spotify HiFi. The music streamer says that it presently hosts over 8-million creators but targets 50-million by 2025. To that end, Spotify projects aggressive creator growth within five years. Spotify is making heavy use of the term creators (YouTube-style) to talk about what we can assume is the real target for its new features… creators willing to buy ads.
Hifi spotify code#
Unmistakable code is embedded in the language used throughout the Stream On event. The music app will expand into new interactive social features and in-app advertising for creators with Spotify Marquee, as the service grows its video footprint with Spotify Clips letting its creators go more multi-media and interact with fans and followers. While it’s never really stated outright, the message is loud and clear: Spotify will begin to compete for "content creators" with other platforms like YouTube and TikTok while becoming more social-media focused as it moves to globally dominate audio entertainment in all of its forms. But buried within Spotify’s largely superficial Kool-Aid distribution video were a few solid minutes of information about new features and Spotify’s expansion plans for the next year. But the cameos didn’t stop at musicians, it also included Spotify's podcast dignitaries like Harry & Meghan and even Barack Obama whose wife, Michelle has a podcast on Spotify.įrom Stream On's opening montage Spotify fixed its focus firmly on the "content creator" as the future of Spotify's business model. Then co-founder and CEO, Swedish tech billionaire Daniel Ek walks the viewer through some of the company’s history and its grand plans to dominate the future of audio entertainment. At nearly two-hours that felt more like four, the overlong and overproduced promo video featured a parade of scripted musical celebrity guest spots that included Justin Beiber, Billie Eilish, Bruce “the Boss” Springsteen and others. Late last month Spotify unveiled its plans for the future in a star studded, spectacularly overwrought Stream On video "event". For those of us looking for lossless audio, Spotify’s response has been-dream on! Well, in an online “event” called Stream On, Spotify has finally confirmed that lossless audio or Spotify HiFi is coming in 2021.
Hifi spotify 320kbps#
Despite these requests Spotify’s maximum sound quality has stubbornly stuck to a 320kbps Ogg Vorbis stream. Spotify, the most popular music streaming service on Earth said that one of its most requested features has been a lossless audio streaming.
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